In a recent interview, Fabian Cancellara, the man behind Tudor Pro Cycling, shared his insights and ambitions for the team's future. What struck me from the outset was his genuine passion for cycling and his desire to create a successful, ambitious organization.
The Birth of Tudor Pro Cycling
Cancellara's involvement with Tudor is more than just a sponsorship deal; it's a labor of love. He built a team that united Swiss brands, showcasing his commitment to the sport. The casual demeanor he exudes belies his incredible racing history and deep-rooted love for cycling.
Ambitions and Realities
As the team heads into the Tour de France, Cancellara sets realistic goals. He understands the massive competition and the need for ambition. A stage win would be a historical achievement, but he emphasizes the importance of fostering a 'born to race' spirit throughout the organization.
"If you don't have that ambition, you might as well stay home." - Fabian Cancellara
This statement reflects his belief in the team's potential and his desire to see them succeed. It's not just about the results; it's about the drive and passion that fuels the riders and the entire organization.
The Giro and Beyond
The team's performance in the Giro d'Italia, with Michael Storer's top-seven finish and Mathys Rondel's impressive debut, sets a positive tone for the Tour. Cancellara's focus on the riders' ambition and the team's overall growth is evident. He believes in the power of passion and the human element, knowing that data alone won't bring success.
The Gravel Debate
When it comes to gravel racing, Cancellara sees it as a growing market, especially in the US. However, he believes the future of Tudor racing lies on the road. The team's involvement in gravel is a side project, a response to market demand, but not a primary focus.
"We have to be careful not to dilute our efforts." - Fabian Cancellara
Cancellara's emphasis on focus and building a strong foundation before expanding is a wise strategy. He understands the need to prioritize and not get caught up in every trend.
The Power of Collaboration
The partnership with BMC, a Swiss brand, is a perfect fit for Tudor. It's a collaboration driven by performance and a shared ambition to be the best. The proximity of the two organizations allows for constant innovation and a genuine storytelling experience.
Final Thoughts
Cancellara's vision for Tudor Pro Cycling is inspiring. His focus on ambition, passion, and collaboration sets a strong foundation for the team's future. While we await the outcome of the Tour, it's clear that Cancellara's leadership and the team's spirit will drive them towards success, both on and off the road.
