The decline in smoking rates among pregnant women in North East Lincolnshire is truly remarkable, reflecting a significant shift towards healthier lifestyles for expecting mothers and their babies. Recent data on Smoking at Time of Delivery (SATOD) reveals that only 7.9 percent of pregnant women were identified as smokers at the time of delivery between July 1 and September 30, 2025. This figure translates to just 25 women, a noteworthy decrease from the preceding year, where the rate stood at 11.8 percent, which accounted for 30 women.
Councillor Stan Shreeve, who serves as the deputy leader of North East Lincolnshire Council and oversees health, wellbeing, and adult social care, expressed pride in these improvements. He noted, "These figures represent some of the most significant progress we have witnessed in recent years, greatly benefiting the health of women and infants within our communities."
Shreeve emphasized the importance of this achievement, stating that it helps mitigate smoking-related health complications for both mothers and their newborns. He highlighted the positive impact of reducing risks associated with illnesses and long-term health issues for children, ultimately providing them with the best possible foundation as they begin their lives.
Laura Colby, the Public Health Manager for Tobacco Control at North and North East Lincolnshire Council, also acknowledged this positive trend. She remarked, "This uplifting data showcases the effectiveness of collaborative efforts among various partners committed to saving the lives of babies. Our intensive stop smoking support programs for families are yielding improved outcomes for women, infants, and families throughout the region."
Local resident Charlotte shared her personal experience, having welcomed her son Teddy in May 2025. After a pregnancy scare at 29 weeks, which nearly led to an emergency c-section due to her breathing difficulties, she made the crucial decision to quit smoking. Her journey sheds light on the real-life implications of this issue; you can read more about her inspiring story on the official NELC website.
Smoking during pregnancy poses serious risks, including heightened chances of stillbirth, miscarriage, and sudden infant death syndrome. Moreover, children born to smoking parents tend to face increased risks of respiratory illnesses, learning challenges, and diabetes. They are also more likely to become smokers themselves compared to their peers raised in smoke-free environments.
In addition to the health repercussions of smoking while pregnant, there is also a financial burden. The average smoker spends around £3,000 annually on tobacco products. Women from younger demographics and economically disadvantaged backgrounds are particularly affected, often facing greater exposure to secondhand smoke during pregnancy.
To combat this issue, the council provides resources such as stop smoking advisers, along with a wellbeing service that offers free, friendly, and effective assistance to help individuals transition to a smoke-free lifestyle. If you know someone looking to create a smoke-free environment for their baby, consider referring them to this service. More information can be found at www.nelincs.gov.uk/stop-smoking or by calling 01472 325500.
Additionally, expectant mothers are encouraged to speak with their midwives about being referred to the local Tobacco Dependency Team, where they can receive quit support and potentially participate in a national initiative that rewards successful smoking cessation during and after pregnancy with shopping vouchers worth up to £400.